How to Innovate the Packaging Design of Jewelry Gift Boxes
The packaging gift box that users place jewelry has its own characteristics in terms of structure, material, and decoration methods. When designing, it must meet the general rules of design packaging and take into account the special requirements of jewelry products. Many jewels have their own characteristics. For example, the surface of pearls is prone to scratches, and precious metal jewels are prone to oxidation. Therefore, before you want to make an innovative design, you should first consider how it is stored, protected, and transported.
1. Shaping the overall image of its brand
In order to achieve innovation, on the basis of considering the basic needs, we can consider shaping the overall image of the brand when designing jewelry packaging and gift boxes. In the jewelry industry, once a brand has established a good image, it will bring trust and popularity to consumers. Packaging gift boxes is an important way to display the brand. Elements such as text, graphics, and logos can be used in the design. Different display methods are adopted for different jewellery, and the packaging of gift boxes can enhance customers’ memory of the brand.
2. Achieve clear positioning
Different jewelry has different packaging methods, structures, materials and forms. For different markets such as high-end and low-end, materials, structures, etc. will be further distinguished when designing. Therefore, clear positioning and determination should be made when designing. Which type of market the jewelry is for, what characteristics the jewelry itself has, etc., according to various factors such as shape, style, volume, connotation, etc., design a packaging gift box that can fully reflect its characteristics.